Built for people with a lot on their plate.

Ludus helps busy CEOs, founders and high performers take better care of themselves without making health another full-time job. We combine personal training, nutrition coaching and health coordination to help make sure the important things actually get done.

[Who We Are]

Good health advice is everywhere.
Following through is harder.

Most of our clients already know a lot about health.

They know they should train. They know what a reasonably healthy meal looks like. They have access to doctors, physiotherapists, testing and good information.

But knowing what to do and actually having the bandwidth to do it are two very different things.

That’s why we built LUDUS.

We wanted to create a coaching company that could do more than hand someone a workout or nutrition plan.

A team that could understand the whole picture, identify what actually matters for you right now, and help execute the plan.

[ WHO WE WORK WITH ]

LUDUS is built for people who are already good at getting things done.

You probably don’t need more motivation.

You might be running a company, leading a team, travelling frequently, raising a family, or juggling all of the above.

You care about your health, but you don’t want it taking up the little bandwidth you have left.

You want to:

01

Feel better in your body.

02

Get stronger and stay capable.

03

Get leaner and fit your clothes better.

04

Have more energy for work, family, and life.

05

Keep doing the things you love for as long as possible.

06

Have a plan built around your life, not one that takes over

You bring the ambition.
We help handle the execution.

[ TEAM ]

The people in your corner.

Liam McVarnock

[ Founder // Personal trainer //
PN2 Certified Nutrition Coach ]

Liam has coached people in fitness and nutrition since 2018, working with everyone from endurance athletes to CEOs, founders and other busy professionals trying to stay healthy while managing demanding lives.

His approach to Ludus came from seeing the same problem repeatedly: people rarely struggle because they don’t care about their health. They struggle because the plan doesn’t fit their actual life.

Liam’s role is to help clients identify what matters, build the right plan and make sure the pieces keep moving.

He is also an endurance athlete who has completed Ironman, ultramarathons and multi-day endurance challenges, giving him firsthand experience balancing performance, recovery and real life.

His job isn’t to make health your entire life. It’s to help your health support the life you want to live.

Outside of coaching, you’ll usually find Liam golfing, running, or questioning why he continues to support the Chicago Bears.

Why Liam coaches this way:

Liam the Athlete:

Blandine "B" Ehrenberger

[ PN2 Certified Nutrition Coach ]

B brings more than 15 years of experience in the fitness industry and specializes in helping people make nutrition and fitness practical.

Her approach is built around simple, sustainable changes rather than rigid meal plans or perfection.

She helps Ludus clients turn workout and nutrition advice into habits that accommodate restaurants, family life, travel and demanding schedules.

The goal is to make changing your lifestyle easier, not to give you another set of rules to manage.

Originally from Germany, B has called North America home for over 20 years and spends her free time baking, running races, spoiling her dog Kurt, and occasionally dressing as a gnome for the Cabot Trail Relay.

Your health team should be built around you, not around us.

We don’t want to be the only people on your health team.

If you already have a great doctor, trainer, physio or other specialist, we’ll work with them. If there’s a gap, we can help find the right person to fill it.

Sometimes Ludus provides the service directly. Other times, our job is to bring the right people together and keep everyone moving in the same direction.

Think of it like the support around a professional athlete. The goal is the right people doing the right jobs.

[ THE NEXT STEP ]

You don't need to figure all of this out yourself.

Tell us where you want to go, what you already have in place, and where things keep falling through the cracks.

We'll help determine what level of support makes sense.